Marketing Your Theatre Production

Where: Online via Zoom

When: Wednesday April 10, 4-6 PM BST (British Standard Time)

Cost: £12 Concessions / £15 Standard

Concessions are available for artists who are students, disabled, aged 60+, or members of a union.

Five free spots in each workshop are available to deaf, disabled, neurodiverse, Black, and Global Majority artists on a first-come, first-serve basis.

Access: Part of the Main is committed to meeting the access needs of all participants, including providing support workers and BSL Interpreters as requested. Please contact hello@partofthemain.com as soon as possible to arrange support.

About the Workshop

In this two hour workshop, marketing co-op Cup of Ambition will take you through the basics of how to sell your theatre show. From social media to print, grassroots outreach to ticketing, we'll take you through a toolbox of tips and tricks to reach audiences and fill seats!

Participants will leave this workshop with a clear understanding of what avenues they should pursue to help spread the word about their theatre productions.

About Cup of Ambition

Founded in 2020, Cup of Ambition is a collective of skilled freelancers: providing marketing support for creative people, by creative people.

We are Izzi and Grace. With over a decade of experience each, as both theatre makers and marketeers, we know first hand just how difficult it can be to balance the artistic needs of a production with the pressure to sell tickets. We hear the same problem time and time again from our fellow creatives: if you’re an artist with limited time and limited budget, how can you best promote your show whilst looking after yourself and your bottom line?

That’s where we come in.

We believe a good communication strategy is not just about filling seats, but creating tailored marketing campaigns to attract the right kind of audiences to your work.

We provide bespoke campaigns and packages to help you do just that. Whether it’s workshops and consultancy, managing your full marketing campaign or coming 'in house’ to work closely with your teams, our support can be tailored to you, whatever your needs and budget.

Combining our experience and contacts as communications experts with the enthusiasm and passion of our work as theatre-makers, we’re here to support your work in a way that’s resourceful, time-effective and - crucially - affordable.

We also love Dolly Parton. Hence the name.

Izzi Dixon - Co-Founder & Director of Cup of Ambition

Izzi was previously Theatre & Arts Manager at the Space, and Marketing Manager at the Pleasance, where she oversaw the organisation’s communications strategy for both London and Edinburgh. As a freelancer in arts communications, she has worked for organisations such as VAULT Festival (as Press & Media Officer) and Chloe Nelkin Consulting (as Edinburgh PR Executive), along with countless theatre companies.

Also a playwright, dramaturg and theatremaker, she was a writer on attachment at the RSC in 2022. She won the Adopt a Playwright Award in 2019, allowing her to develop new play Kaleidoscopes, and won the Jack Wills Bursary for Creativity in 2015. Her work has been performed, read and/or developed at theatres including the Old Vic, the Arcola, RichMix and BAFTA. She co-founded Burn Bright Theatre in 2015 and is co-producer of London’s longest running new writing night, The Miniaturists.

Grace Chapman - Co-Founder & Director of Cup of Ambition

Grace is an award winning playwright, theatre maker, producer and freelance marketeer. Previously Co-Artistic Director of Idle Motion (Resident Ensemble at New Diorama) she co-devised seven critically acclaimed productions. Her marketing experience includes Marketing Manager at The Space and Marketing Manager at VAULT Festival.

Her plays have been nominated for the Adopt A Playwright Award, longlisted for the Papatango Playwriting Prize and Popcorn Writing Award, and shortlisted for Hampstead Theatre's INSPIRE Programme. They include Don’t Look Away (A co-production with Pleasance, Harrogate Theatre, Birmingham Hippodrome, The Cornerstone and The Civic), It’s Not A Sprint (the Space / Pleasance / VAULT Festival) and OffWestEnd Award winning May Day (the Space, 2.0 Fest). Her latest work Matter was included in the Criterion New Writing Showcase 2023.